Growing up in a business family and watching my father build his enterprise brick by brick, I was always drawn to learning about the rigorous requirements of entrepreneurship. Watching my father bring his vision to reality fuelled my entrepreneurial ambitions at a very early age and I resolved that I wanted to create something of value. As I grew up in game-changing times, I witnessed fast-paced development around me in every sector. I saw my country prosper, develop and transforms from a fractured economy to one that could accommodate the new and growing aspirations of a new generation of consumers.

I understood that will greater disposable incomes and increased international exposure brought about as a result of globalization, people’s tastes and preferences were evolving like never before. The Indian market got its first taste of luxury with the pro-globalization and liberalization policies of the past two decades. Also with the increased social exchange facilitated through social media, people developed greater aspirations and desires for luxury and good living. I realized that I wanted to partake in this global industry.  

As I started reading and researching the global market share of luxury products in the contemporary consumer markets, I developed a genuine passion for luxury brands, their status in popular culture and history. My Random musings led me to gain more knowledge about luxury brands and I conjectured that I wanted to build a career in this domain.

I understood that managing high end luxury brands would take a high degree of professionalism as well as intricate soft skills that can only be learned through an advanced academic program like Luxury Brand Management. I decided that getting a specialized degree in Luxury brand management will be the best course for me. The luxury brand Management program will help me provide unique and unforgettable experiences to clients which is of great importance in Luxury Brand Management. The program will also help me learn how I can deliver exceptional personal service to clients.

I realized that studying the Luxury Brand Management program in luxury brand management will provide valuable insight into the working and the supply chain of the luxury industries. The course will provide me with a trade-relevant understanding of the industry as well as a clear understanding of the intricacies of brand management. I want to get a comprehensive knowledge of the real techniques employed by brands to create a distinct identity for themselves. With the advent of digital and social media, consumers have learnt to identify with certain brands more in comparison to others. This has helped the luxury market develop and grow. I want to create a brand that people can resonate with.

While pursuing my graduation I worked as an apprentice with a start-up which was a premier handbag manufacturing company. I was to understand the underlying strategizing and brainstorming that was required to propagate and popularize the merits of a brand. I understood how marketing was an important tool to reach out to prospective customers and to be able to record a greater number of transactions. I also understood the importance of creating a distinctive brand identity that could help to differentiate it from its contemporaries.  

I have also interned with a Graphic designing firm where I gained knowledge and first-hand experience of working on social media branding projects. This helped me draw a better understanding of the relationship between luxury products and consumer preferences. I have chosen GCU London to study the Luxury brand Management program as the university is widely recognized for its distinguished fashion department. The trade-relevant curriculum of the program also provides the students with practical exposure in addition to theoretical knowledge. I also look forward to interacting with passionate peers from across the world which will help me gain a wide perspective about the luxury industry across the world. I look forward to staying in London as it one of the most important fashion hubs of the world and will help me understand the luxury market better. I am also excited to study in the glorious city of London which is an important financial and cultural destination of the world. I hope to be chosen to study the program at GCU London. I believe I will be able to make a strong contribution to the class with my experience and passion. 

I want to turn my fascination with luxury brands into a career. After completing the course, I would like to take up managerial roles in eminent luxury brands around the world. I strongly believe that the Luxury Brand Management Program from GCU London will help me assume the responsibilities and roles associated with managing modern luxury brands.